As logistics and fulfilment warehousing continue to evolve, smaller properties ranging from 3,000 to 25,000 sq ft have been in high demand, especially in urban and semi-urban areas. These properties play a critical role in meeting the needs of modern supply chains. However, it’s not enough just to have the right space available—raising awareness among potential occupiers is key. and many commercial real estate professionals are adapting to the evolving market and rethinking their publicity and PR strategies.

1. The growing importance of Last-Mile Logistics 

In the South East of England (where I live) I have seen the changes within one of the country’s busiest regions for logistics, (largely due to its proximity to London, major transport hubs, and densely populated areas). The rise of last-mile delivery—the process of delivering goods directly to consumers’ doors - has (since I was doing industrial agency here!) shifted the logistics landscape, with companies needing to position their warehouses closer to customers.

High demand for localised distribution

E-commerce growth and changing consumer expectations for same-day or next-day delivery have driven an increase in demand for smaller, flexible warehouses in urban areas. These warehouses serve as fulfilment centres for online retailers, handling third-party logistics and ensuring rapid delivery of goods to local customers.

In the South East, properties ranging from 3,000 to 25,000 sq ft have become critical to logistics strategies, as they are ideal for last mile logistics operations and can be easily adapted to serve local needs.

2. The role of smaller warehouses in local fulfilment

Smaller warehouses are increasingly seen as a vital link in the supply chain, particularly in densely populated areas where larger logistics hubs might be impractical.

Last mile efficiency

For third-party logistics companies (3PLs) and retailers looking to improve delivery times, smaller properties closer to urban centres are perfect for storing and dispatching goods directly to local customers.

Warehouse automation

Many of these fulfilment warehouses are adopting warehouse automation technologies, which allow them to handle high volumes of orders in smaller spaces, while maintaining efficiency and speed.

These changes mean that the traditional model of massive out-of-town warehouses is being transformed. Companies now need smaller, well-located units to keep up with demand for fast, last-mile fulfilment, and some property owners, asset managers, and developers are looking at adapting existing buildings, as part of a redevelopment or refurbishment, to meet the demands of occupiers.

3. Raising awareness of properties with potential occupiers

Having the right property available in a high-demand area like the South East is only half the battle. Property developers and agents need to ensure that information about their properties is reaching the right audience. This is where PR and media relations come into play as part of an integrated marketing strategy.

The role of PR in commercial property marketing

Effective PR and media relations can raise awareness of available properties and position them as ideal solutions for potential occupiers. By generating news stories, placing content in relevant industry publications, and creating a buzz around the property, developers can reach businesses that are looking for logistics and fulfilment solutions.

Strategic press release distribution

Highlighting properties in local media, trade publications, and online channels through targeted press releases can increase visibility. A well-crafted press release, combined with strong media relations, can attract interest from companies in need of third-party logistics space or last-mile hubs.

Using media relations to stand out

For smaller properties, especially in high-demand areas, it’s essential to create a narrative around the location and benefits, positioning it as the perfect solution for businesses looking to streamline their logistics or fulfilment operations.

4. How PR and media relations support marketing campaigns

An effective marketing campaign for these smaller logistics properties should combine digital marketing with a PR and media relations strategy.

Media coverage as a credibility booster

Securing media coverage in relevant industry publications not only raises awareness but also builds credibility. Articles in publications focusing on global logistics or local property markets can highlight the strategic value of a specific property, attracting the right tenants.

Ongoing PR support

A proactive PR campaign helps maintain interest in the property over time, ensuring it remains visible to potential occupiers even in a competitive market.

By integrating PR with broader marketing efforts, property professionals can ensure their logistics and fulfilment properties reach a wider audience, leading to quicker leasing or sales.

Conclusion

The growth of last mile logistics and fulfilment warehousing is reshaping the commercial property market in the South East of England. Smaller properties, ranging from 3,000 to 25,000 sq ft, are increasingly in demand as businesses look to position themselves closer to their customers and improve their last mile delivery capabilities.

If you’re a property agent or developer in the South East, now is the time to leverage PR to ensure your properties stand out in a crowded market. At Net Yield, we specialise in helping property professionals market their available properties to the right audience through targeted PR campaigns. Contact us today to find out how we can help you boost awareness and secure the right tenants for your logistics properties.

Want to learn more about how PR and media relations can support your logistics and industrial property marketing efforts? Get in touch with us today.