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Andrew Barber

Embracing AI in the marketing of commercial property assets and services:

With the advance of Artificial Intelligence (AI) transforming the global real estate industry, innovative tools are also available to help create impactful marketing strategies - rapidly transforming the marketing and promotion of property assets, businesses and services by providing innovative solutions for data analysis, customer engagement, and content optimisation.

Shedmasters Mipim 2018

Building an AI-enhanced marketing plan:

Setting clear objectives: Define what you wish to achieve – be it increasing sales and lettings, enhancing the visibility of developments, individual buildings and assets, the profile of your business in the market or even your own, personal brand.

Understanding your audience:

AI tools can analyse vast amounts of data to provide insights into your audience's preferences and behaviour.

Selecting optimal channels:

Use AI to determine which channels – social media, email, or traditional media – will best reach your audience.

Content creation:

Incorporating AI into the generation of content not only streamlines the content creation process but also ensures that it is more effective, relevant, and aligned with your marketing goals.

Personalised content:

AI algorithms can analyse data on audience preferences, past interactions, and market trends to generate tailored content. This means creating social media posts, blog articles, or property descriptions that resonate more effectively with your target audience, increasing engagement and potential leads.

Automated content scheduling and posting:

There is a growing number of AI tools that can schedule and post content across various platforms at optimal times. They analyse when your audience is most active online, ensuring maximum visibility for your posts. This automation saves time and ensures a consistent online presence, vital for building brand recognition in a competitive market.

News release generation:

Utilising advanced technology, websites such as Realiser step in to ease the writing and production of news releases regarding property transactions. It is an automated content creation engine that allows property professionals to generate news stories about commercial property transactions, with a minimum of effort. In turn, these can be posted to websites and social media posts, ensuring your content is timely, relevant, and engaging.

SEO optimisation and performance analysis:

AI can optimise content for search engines by suggesting relevant keywords, analysing competitors' strategies, and adjusting meta-descriptions for better ranking. Additionally, it can track the performance of published content, offering insights into what types of content drive traffic and engagement, allowing for data-driven adjustments to your content strategy.

Tracking and Adapting Your Strategy:

Any marketing plan requires continuous monitoring and adaptation, and AI-powered analytics tools can provide valuable feedback on the performance of your strategies, allowing you to refine and enhance your approach for better results.

The global commercial property market is undergoing a massive transformation, led by technology, specifically Artificial Intelligence. Incorporating AI into your marketing plan will give you a head start, and a distinct market advantage.

Why not contact us now to discuss this further?

Contact Net Yield

+44 (0)20 8068 8941

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