Now I am sure that the techy news releases I took these quotes from will be of interest to certain publications and niche interest websites, but if I gave press release to EG, Property Week or CoStar that talked about “Container-native storage, paired for red hat openshift container platforms” - I wouldn’t be expecting much coverage. I’m not sure that such content would do much for a website’s search engine performance either.
The biggest challenge to Proptech businesses in getting exposure in the property trade publications, on relevant websites or within the real estate columns of national and international newspapers is that such titles like to know who is buying, selling, building or occupying assets, how big they are and what the cost, profit or loss was. What they are not interested in is “powerful database administration tools” or “self-sustainable decentralized ecosystems with a built-in Proof of Work (PoW) incentive mechanisms.”
However, if such technical innovations form part of a Proptech platform, app or website and can help Proptech businesses shed light onto what the real estate market is doing, then they will have an edge over their competitors and, with the right strategy, be more successful in getting exposure in the target media.